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> Content Management > Developers > Overview & Methods > Search Engine Tags
Search Engine Tags |  | |
TITLE TAG
META Description
META Keywords
1st Paragraph
The following sections talk about filling in Title and Metatags from within the edit platform. When filling these out, look for example at other sites or ask. The edit platform provides all the necessary code. All you do is put in your list or sentence.
Meta and Title tags: (Log-in to your Website)
IG has three buttons toward the top of the screen.
Find the "System" button (when logged into).
Once in System area, select "Modify System Settings".
TITLE TAG:
First you will see and entry space called Page Title: (This is what displays at the very top left of every web-browser screen). Some search engine will rank off of "title". Enter in your primary keywords as a short readable phrase. Really try to keep this to three or four words that differentiate while using keywords. In many cases, this is what shows up when a web browser saves a website to it's hot list or "favorites" section.
META KEYWORDS:
Then scroll to the bottom of the Modify System Settings page. Under keywords provide a comma-delimited list of your top 10 keywords. (This is what people would normally type when at the search engines trying to locate your site or service) Feel free to use short phrases and you can go more than 10 but today's search engines don't need every last minute variation on plurals for each keyword.
META DESCRIPTION:
Under that see "Description". This should be one or two sentences in English that will display as the 2 line explanation when some search engines display results they have found. Again, use your keywords but be careful to say something that's going to grab/differentiate the attention of someone reading down a list of search engine results as here, you will appear side by side with your competitors. Savvy Internet users will read this content and are not afraid to go into a couple of pages worth of results to find the site that's "talking" to them. At all costs avoid excessive use of punctuation marks, capitals and any phrasing that could be construed as misleading or excessive.
SAVE CHANGES:
Make sure you click the save button to retain all your changes and make them active.
HOME PAGE CONSIDERATIONS:
In the pages that you create on your site and especially the home page. The first paragraph or two of text is also ranked. Of course each page has to read in English to viewers who are assessing your website for it's value. On an aside, some people read website content. It's important to consider in a target casting medium the type of website you are or the type of people you are hoping to attract and phrase your words accordingly. At the same time you formulate your message, it's good to integrate as many of your keywords into the message while still reading out reasonably to a person. Page content that is packed with keywords to the detriment of readability will be noticed as such.
RANKING METHODS:
Search Engines use some or all or of the above methods to produce ranked page results for searchers. Once the above information is entered in, the system will format it into the necessary Title and Meta tags formatted into the HTML that any web browser sees. With it in place, search engines will have a much better chance of appropriately ranking your website.
COST:
Cost is $135 to enter keywords, description, title and short paragraph on homepage in IG and to register at google.com and dmoz.org. But you could now do this yourself based on the above description. My suggestion is to work on site first, submit to search engines second. The larger you make your site (more pages of information) the better the chances in the search engines.
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> Content Management > Developers > Overview & Methods > Search Engine Tags
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